Being in the midst of the halftime between New York Fashion Week and London Fashion Week, we thought it appropriate to blend fashion and marketing in our Monday Marketing Reblog. This post, written by Katy Curley of Tangerine PR, highlights how Victoria Beckham has reinvented herself from “WAG” to one woman marketing machine. Additionally, she’s proved that she’s more than just savvy marketer, leveraging her celebrity status to help launch her very successful design career.
Enjoy this post by Katy and Tangerine PR, one of the UK’s Top 5 PR and Digital Consultancies. For more blog posts by Tangerine check out their blog at www.tangerinepr.com/blog and follow them on Twitter @Tangerine_PR
With New York Fashion Week coming to a close and London’s fashion showcase soon to begin there’s one designer who still amazes me five years after her first collection: Victoria Beckham.
She was recently named one of The Top 20 British Fashion Players by The Guardian, alongside some notable figureheads. Surely I’m not the only person wondering how Posh Spice got here?
I was a massive Spice Girls fan, I mean massive. Even after Geri left the band I still went to see them perform (red bandana and all). But, after the colossal success of The Spice Girls, I’m sure Victoria was probably wondering what the hell to do next.
Being married to one of the world’s most famous footballers, she kicked off the WAG trend, which became a fashion statement in itself. She also had a few solo music stints, remember True Steppers Featuring Dane Bowers & Victoria Beckham – Out Of Your Mind? I do!
So after that we naturally put VB into a box, a little narrow WAG sized box. But then she reinvented herself. Not only did she reinvent herself, she made it in one of the toughest environments on earth: the fashion industry. Now VB can be seen rubbing shoulders with US Vogue Editor Anna Wintour and creating beautiful collections, gaining the respect of the fashion community. Her A/W 2014 show at NYFW received positive reviews with the likes of Elle.co.uk calling the collection ‘cool’ and ‘serenely feminine’.
Granted she has had a little help from her gorgeous family (great genes) with her sportsman/model/perfect dad husband, eleven year old Burberry model son and her amazingly cute and fashionable daughter, Harper, in the media spotlight.
Victoria Beckham has built a respected fashion brand from almost nothing, changed perceptions left right and centre and formed an army of fashionistas who want to wear her clothes – all with perfect style and grace.
I, for one, am looking forward to seeing even more of VB’s collections and seeing Harper on the ‘frow’ (front row!). I wonder if she will follow in her mum’s flawless footsteps…
– See more at: http://www.tangerinepr.com/blog/posts/2014/february/how-to-brand-it-like-beckham/#sthash.bD75Z0NU.dpuf