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Apparently it’s true.  The days of unlimited mimosas for a fixed price in NYC are done, and apparently they were never meant to be in the first place.  According to a little known and lesser followed law, it’s illegal to offer these type of unlimited drink deals in NYC.  The New York State Liquor Authority apparently prohibits “selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price.”  This doesn’t mean that you can’t get hammered at 11am anymore, it just means you’ll have to pay for it!  However, what everyone is missing is that this will have an impact that is far bigger then just cheap brunches.


If you read the law carefully it appears that all open bar deals are apparently illegal in NYC.  This means you can say goodbye to all those cheesy but useful “you won an open bar on your birthday” deals that places like Pour House and Slainte use to get a crowd into their bars earlier in the evening.  So it’s a sad day in NYC, as it now looks like we’re all going to have to pay for every drink we consume Monday – Sunday.  Well except for all those promoters, because if it’s not free you know they’re not paying for anything.


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