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Even though I head up digital strategy for brands and run a digital media site, quite often social media drives me insane.  It tends to perpetuates the worst and most self-centered characteristics of people.  However, on occasion, there comes time when a situation unveils the power of social media to do good.  #BRINGBACKOURGIRLS is one of those occasions.

For those of you who don’t know, 276 school girls were kidnapped in Nigeria by an Islamic terror group known as Boko Haram.  The terrorist group is trying to make a political statement about the “sins of western education”, but kidnapping the young school girls who were just trying to educate themselves.  Boko Haram are threatening to sell the girls into sex servitude or forced marriage.  They are using children as pawns in a political game, and it’s abhorrent.  

Over the past few days the world has stood up, using social media primarily, and said “No, you will not take our children.”  Politicians, celebrities, and regular people  have stood up and reposted pictures and messages using the hashtag #bringbackourgirls.  I don’t care if there’s a little bit of self-serving value to aligning yourself publicly with a good cause.  At the end of the day, these people’s social media followings have helped bring awareness to a heinous act and drive over 900,000 tweets of the hashtag in just a few days.  The following are a collection of some of those images… I urge you so post yours:


This was our post.  The pain of a mother without her daughter is primal and devastating.  #bringbackourgirls

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